Many times we see familiar product being displayed in movies that we watch. IF the product is a favorite or if you have something like it, then you get delighted seeing your favorite actor using it or eating it. In a very subtle way, many companies have used movie scenes to advertise their products. While the are movies where you can hardly notice products that are being advertised because of the subtle way it was presented, you will also find movies that are obviously advertising products. It is said that there are indeed companies that go as far as paying directors and producers to feature their products in their films.
The movies below have given ad space to some products that are very familiar to us.
In the movie Youve Got Mail, AOL and Starbucks had their moments of ad space. Without AOL in the film, there would be no story. Tom Hands makes some quips about the obscurity of Starbucks which gave it a bit of ad space in the film.
The most product placement made in a movie ever was in the film Sex and the City. There were many fashion labels advertised in the movie since fashion is a constant theme in the hit TV series. There were other products that also made it to the movie including Nike, U-Haul, Apple, and Marie Claire.
The movie E.T. showed Elliot using Reeses Pieces in order to lure E.T. back to the house, and this was where the Hersheys company was able to cash in. Although done in a very subtle way, the sales of Reeses Pieces increased tremendously when the movie became a box office hit. This is a very effective subtle technique. You can discover more about how this technique can work.
The not-subtle-at-all ad placement is seen in Adam Sandlers movie Little Nicky. Popeyes fried chicken was the star, the food the Adam, the son of Satan learns to eat with the help of a talking dog, with a not so obvious K-mart bag on his side.
In the movie Waynes world, the most quotable quote is I will not bow to any sponsor. The plot allowed the blatant advertising in this movie. That quote above was said while opening a box of Pizza Hut. One scene showed Wayne explaining that he doesnt believe in selling out while eating Doritos and drinking Pepsi. Garth was wearing Reebok gear from head to toe while adding his own unsolicited advice on the idea of selling out.
There are many types of reactions when people see familiar products in the movies. Some dont care at all. Some hate it. Others are happy to see something familiar. With this method of advertising, audiences worldwide are reached. If you find your product in a blockbuster movie, millions of people will see it.